This program presented statistics compiled by OCLC on societal changes relevant to libraries between 2005 and 2010. Some themes were echoed in other programs I attended - the rapid growth of social networking (overtaking search engines and email as the most popular Internet sites), increases in cell phone and smart phone ownership, and the pervasive effects of the economic slowdown, affecting roughly 20% of Americans and 1/3 of U.S. families.
Visits to libraries have increased - 37% are using the library more often, 18% are visiting the library weekly (versus 12% in 2005), and 3% visit the library every day (versus 1% in 2005). Patrons do not begin information searches at the library website (84% start with a search engine, 3% with Wikipedia, and 0% with the library in their survey). When asked why they didn't use the library's site, 39% did not know it existed, although 33% surveyed did use the library website once they were aware of it.
The most popular reasons for library use are: 1) saving money, 2) children enjoy visiting, 3) homework/school. When asked what they think of when thinking of libraries, the most popular response remains "books". Most patrons (88%) believe librarians add value to the search process.
Overall, the message was that libraries are well regarded, but there is room for improvement in marketing and extending our online presence. I picked up a printed copy of the complete report with additional statistics - let me know if you'd like to borrow it.
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